Sellers - Power of Promotion

Power of Promotion


In the “old days,” real estate agents marketing their Sellers’ properties would simply put a sign in the yard, put a listing in the MLS, and hope that it sold. Even today, there are a lot of real estate professionals who think that kind of effort is a job well done.

It takes more to sell your home for the highest price, even in today’s hot market. But if that’s all an agent does to market your home to potential buyers, then they’re not fulfilling their fiduciary responsibility to you: to get you the most money possible for your home. The key to creating an auction environment is Promotion. We have to get your home in front of the most people who are most likely to purchase it.

At Pete Anderson Realty, we have a two-part promotion process called “Listing Launch” for each of our listings. The first part is what we call our “Pre-Launch” sequence, and the second is our “Post-List” marketing.

PAR Listing Launch!

The Pre-Launch activities utilize the latest technologies and our marketing know-how to seed the marketplace, optimize for SEO (search engine optimization), and position your home for the best possible impression right out of the gate. For example, we create individual Property Websites and run targeted Facebook advertisements for your home. At the same time, we create Virtual Tours and Youtube videos, all to showcase your home’s best features to a world of prospects.

Our Post-List activities are designed to keep your home ”Top of Mind” with potential Buyers. We use creative as well as traditional marketing tools to present your property to our local and national network of agents, and to promote your home to people wanting to move to the area. We continue to place compelling marketing narratives and advertisements to invite Buyers to schedule physical showings and to envision owning your home. We also maintain a strong presence on social media to keep your home in front of Targeted Prospects.